On the Ride along website, they have many options and links for you to click on varying from 'meet the characters' to 'create a gif' plus it has interactive games that replicate certain scenes within the movie, not only does it do this but it also has small clip that is shortly after that in the game.. for example on the website one of the games is 'shotgun shootout' and once you finish the game a clip will pop up showing what happened in the movie after that scene. After the clip finishes you get an option to post to social media sites such as Twitter and Facebook which is free advertisement.
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